NO ORDINARY BAKERY
The title says it all. Just when you think you know what’s in your backyard, BAM, you get pleasantly surprised by a world-class bakery. And what better than to get a call from the University to help transform their visual brand? Working with a Class A production team and designer, I was given a ton of latitude to understand the direction and feel for the refresh.
![](http://buzz.michaelblack.com/wp-content/uploads/2022/09/michaelblack_BLACKSUN_BAKERY_03_BLOG-1024x570.jpg)
Long and short, the Bakery uses super fresh ingredients, adheres to tight quality control, employs bakers who LOVE what they do, and produces pastries that are literally second to none.
![](http://buzz.michaelblack.com/wp-content/uploads/2022/09/AAA-CP2-2022-BAKERY_2over2-cookies_BLOG-1024x570.jpg)
Landing on this look and feel was the right choice. We know that the brand would be reaching millions of consumers across the Commonwealth of Pennsylvania. This is just a drop of what they do. Stay tuned for plenty more of this work.
![](http://buzz.michaelblack.com/wp-content/uploads/2022/09/michaelblack_BLACKSUN_BAKERY_09_BLOG-1024x570.jpg)
It was cool to have this image kick off the brand refresh as a double truck in the Nov/Dec Penn Stater magazine.
![](http://buzz.michaelblack.com/wp-content/uploads/2022/09/AAA-CP2-2022-BAKERY_2over2muffins_BLOG-1024x570.jpg)
As I mentioned above, super fresh and has no preservatives.
![](http://buzz.michaelblack.com/wp-content/uploads/2022/09/AAA-CP2-2022-BAKERY_cheesecake_solo_BLOG-1024x570.jpg)
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